Black Friday is very popular for purchasing big ticket items for a few reasons. It is the first day after the last big vacation day before Christmas and is tended to be believed to be the kick off to the Christmas season. Since many business owners give their employees the day off as part of Thanksgiving weekend, the number of potential shoppers is considerably higher than on a regular friday.
To take advantage of this, virtually every store in North America, big and small, offer discounts and sales. Some stores and retailers extend their hours beyond normal in order to take advantage of the increase of shoppers, or to simply keep up with their competition.
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