Yep. "Giving Tuesday". Do you think this named shopping day thing is getting a bit out of hand? According to this article the American Red Cross is designating the tuesday after Cyber Monday as the day to kick-off philanthropic efforts. Since most American's consider the giving spirit as a big part of their holiday season, Giving Tuesday can serve as a reminder to the reason for the season after the big Black Friday binge.
Their representative pointed out that, while Black Friday has been around for a while now, events like Cyber Monday have cropped up within the past 6 years. Why not have a kick off for being nice?
While I see what they're getting at, I'm not sure it will catch on. At the very least it will give them some in-kind promotion from news outlets throughout North America, but I'd be surprised to see it have any amount of longevity.
The skeptic inside me wants to shake the hand of the executive who went out on a creative limb to come up with the name. I can picture the boardroom now... whiteboards and big sheets of paper covered in scrawled mind-maps and sketches... and then it happens. That 'aha!' moment.
"Giving Tuesday!" the exec shouts and everyone slow claps, patting each other on the back and smiling.
Ugh.
Anyway. "Giving Tuesday" is also coming. Put it on the calendar and get excited.
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